http://www.worldcarfans.com/90…hot-wheels-design-at-sema
Mitsubishi Double Shotz Hot Wheels Design at SEMA
Mitsubishi Motors Employee Gary Ragle Selected as One of Seven Winners in First-Ever Hot Wheels Designer's Challenge
Toy manufacturer Mattel has announced that Mitsubishi Motors Research and Design of America (MRDA) employee Gary Ragle is among seven designer finalists to be selected in the company's first-ever Hot Wheels Designer's Challenge. MRDA was among six automotive manufacturers to participate in the challenge, which marked the first time Hot Wheels has turned outside the company to seek new vehicle designs.
Created to represent the ultimate Mitsubishi vehicle and the spirit of the brand's future, the sleek design of Ragle's Mitsubishi Double Shotz celebrates the 4G63 engine and the Lancer Evolution. "The design takes the concept of the Lancer Evolution to the next level and ties it in with the enjoyment and imagination of the Hot Wheels® brand," said Ragle.
After being selected by a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men's Journal, along with Hot Wheels designers and executives, the designs were unveiled at the Specialty Equipment Market Association (SEMA) Show in Las Vegas on October 30th, 2007. The Hot Wheels Designer's Challenge product line will be available in stores in the spring of 2008.
Bilder:
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http://www.dasautoblog.com/2007/10/mitsubishi-doub.html
Mitsubishi Double Shotz: Für's Kinderzimmer
Lars Tillmann - 31 Oktober 2007 | (0) Kommentare
Dieses gut aussehende Stück automobiler Technik ist leider kein echtes Auto. Zumindest nicht für solche, die in ihren Autos auch gerne fahren möchten. Der Double Shotz von Mitsubishi ist lediglich ein Designentwurf der Asiaten für den Spielzeugautohersteller Hot Wheels. Dieser bat zum ersten Mal in der Geschichte des Unternehmens renommierte Autodesigner um ihre Ideen.
Mit von der Partie waren u.a. auch Chrysler und Honda, das schönste Design (aus der Sicht des Autors dieser Zeilen) aber zeigte das Modell von Mitsubishi.
Designer Gary Ragle von Mitsubishi Motors Research and Design of America (MRDA) erklärt, dass der Double Shotz das Design des neuen Lancer Evos aufgreift, dabei den Weg für die Zukunft der Marke zeigt und gleichzeitig den Einfallsreichtum der Firma Hot Wheels verinnerlicht.
